How Axis Bank created a seamless experience for their developer community
Axis Bank, a leading private sector bank in India, recognized the need to strengthen its presence amongst fintech developers and accelerate the onboarding of technology partners. To achieve this, the bank sought to revamp its existing developer portal, aiming to create a seamless and engaging experience that would attract and empower developers to build innovative solutions using Axis Bank's APIs. To address the needs of the dynamic fintech landscape, the bank entrusted Cateina with this project. We leveraged our industry insights and expertise in API Management to modernise the Drupal based developer portal by aligning it with the bank's brand guidelines while ensuring minimal disruption to its underlying Drupal architecture.

Tech used

API Management

Automation

Corporate Banking

Cloud
India
Challenge
Axis Bank faced several key challenges in its quest to modernize its developer portal. The existing portal suffered from an outdated design. Its dated look and feel hindered user experience and engagement, failing to attract and retain developers. Furthermore, the portal's design was inconsistent with Axis Bank's brand guidelines, creating a disjointed user experience that did not reflect the bank's commitment to innovation and technology.
Adding to these challenges, the portal's Drupal-based architecture presented technical constraints. Any modifications had to be carefully considered to avoid unintended consequences and ensure its continued functionality. Finally, the COVID-19 pandemic introduced an additional layer of complexity, requiring team members to work remotely and access servers securely. This necessitated robust collaboration tools and strategies to ensure smooth project execution.
Solution
To address the challenges facing Axis Bank's developer portal, Cateina implemented a strategic approach comprising three key phases. First, a thorough analysis was conducted to gain a deep understanding of the existing portal, pinpoint areas for improvement, and assess the potential impact of design changes on the underlying Drupal architecture. This analysis culminated in a detailed project plan to ensure timely delivery.
The second phase focused on design and development. Cateina created a new design concept that aligned with Axis Bank's brand guidelines, prioritising a modern and user-friendly interface. To bring this design to life, the team developed custom Drupal modules and themes, ensuring the new aesthetic did not compromise the portal's functionality. Rigorous testing was carried out to guarantee a seamless user experience.
Finally, recognising the constraints of remote work, Cateina leveraged collaboration tools to facilitate efficient communication and coordination among team members. Secure remote access to development and testing environments was established, and a phased deployment strategy was implemented to minimise risks and disruptions to the portal's operation.
Result
The successful implementation of the revamped developer portal delivered significant benefits for Axis Bank. The modern and visually appealing design enhanced the user experience, improving developer engagement and satisfaction. By aligning the portal with Axis Bank's brand guidelines, the project strengthened the bank's brand identity and presented a cohesive image to its developer community.
The streamlined user interface and intuitive navigation fostered increased developer adoption, encouraging them to explore and utilize the bank's APIs more effectively. Furthermore, the portal's enhanced features facilitated efficient API testing and debugging, improving the overall developer experience. Finally, the project's successful completion despite the challenges of remote work demonstrated Cateina's adaptability, expertise, and commitment to delivering high-quality results.
